Top Data Analytics Trends Transforming Financial Industry

January 10, 2022by Marktine Technology

With the rise of mobile and web-based platforms, financial institutions are using data analytics to understand the behaviours of customers and make personalized offers. In this article, we’ll explore the next trends in data analytics that are disrupting the financial sector is crucial to gain advantages in b2b marketing.


  1. Augmented Analytics:
    Augmented analytics is a big data solution that basically integrates data with advanced technology to provide valuable insights and business intelligence. Augmented analytics helps organizations achieve either or both pull and push benefits, as well as rapid return on investment (ROI). With the current trend being disrupted by the innovative and revolutionary financial analytics, companies can take this Big data as an opportunity to transform their finance department and increase the performance of their business on a whole.
  1. Edge Computing:
    While it is too early to predict the long-term trends in data analytics, most financial institutions are optimistic about the drastic impact of edge computing as a disruptive technology that has already started showing promising results. It is a desirable solution for financial firms since it makes IoT networks more secure, allows faster processing of requests and brings down costs associated with data centres.
  1. Personalisation:
    Big data technologies set aside a new landmark in the financial industry. It assists data analysis, data comparison and pattern recognition, which are required to make adjustments to the business strategy. FinTech companies can successfully predict the latest trends in data analytics by implementing big data tools. This allows them to create personalized products, such as custom credit card rewards, in-store promotions, and improved investment strategies. This understanding enables banks to become more flexible and deliver services according the needs.
  1. Smart insights:
    Businesses and investors can leverage next-gen data analytics for trading stocks and other financial services. Predictive analytics is a key point of big data. Algorithmic trading has been making waves in the financial industry by allowing people to make judgments based on their algorithmic trading strategies and improve their trading results through rule-based systems.
  1. Financial models:
    Among the top trends we are seeing is the implementation of data-driven financial models, which allow users to analyse information as well as measure sensitivity to key factors and variables in real time. As the financial industry is experiencing digitization, sector-related analytics should be responsible for unravelling the current and future market trends. With numerous financial models developed every day, it is important to consider the right analytical practices. This will not only lead to a highly accurate prediction but also help understand the developments that could cause disruptions in the future.


Wrapping up:

The world of finance is changing to a new era, in which big data has a key role to play. The implementation of business analytics in FinTech is a major step towards this revolution. Presence of big data has given the rise to innovative ideas and exceptional solutions in finance sector while reducing the number of frauds and risks involved in it.