Marktine’s analytics solutions help businesses to stay ahead of the competition by providing agile, robust and precise decision making capabilities, effective marketing & communication strategy with performance analytics, complex data driven marketing strategic solutions with statistical modelling and campaign analytics. We serve best marketing strategy and technology solutions to industry & organizations based on well research facts, knowledge and day-to-day working experience. Our personalized marketing approach is key to delight our customers
Marketing analytics is a science, an art and commercial practice that make businesses more viable and profitable. Marketing analytics is a powerful concept to measure and optimize the marketing activities of any business. It performs on the mix of all marketing platforms’ (Online and Offline) activities that are required to market the brand or organization.
Marketing analytics provides the ability to increase growth and marketing return on investment (MROI), which help organizations to optimize marketing spend and save huge cost to reinvest in developmental activities and strategies or directly impact on the bottom line
Marketing analytics gives strong power to understand target audiences, their buying behaviour and possible changes in their preferences, which finally enable marketers to develop personalized marketing strategy. Marketing analytics is a unique tool to measure and implement right media mix in today’s highly competitive scenario where innovation is key to embrace success (Digital and Online Platforms)
Marktine offers a powerful web analytics suite, which enable organizations to measure their website performance effectively and in optimized manner. Our expert team manages challenges from simple & tactic level to complex and strategic level when it comes to quality web traffic management. Quality traffic is directly proportional to revisits and retentions that is manageable only after knowing user behaviour and movement over web. We have been tracking and optimizing such analytics since a decade now with more refined analytics opportunities.
With certified web analytics expertise applications, as next step our focus is on how to bring customer acquisition cost down along with user retention. To retain and revisit, web user behaviour plays a key role which attributes to the remarketing activities in order to get repeated visits and average number of conversions accordingly. The entire web analytics journey clarifies one thing precisely that growth lies in user PERSONALIZATION
We have a most trusted team of digital marketers, data analysts and technical experts who are dedicated to our customers’ success
Analysing the campaign performance is one of the most accurate and widely accepted methodologies for marketing ROI calculation. Every organization assign or allot certain budget to its marketing activities and tactics while execute it with the help of CRM and marketing automation tools. MROI on this assigned budget depends on cost per lead (CPL), email open rate, click-through rate (CTR), Cost per conversion (CPC) and final revenue realization factors.
Marktine’s campaign analytics expertise help organizations on effective media mix selection, campaign budget allocation and optimization, save campaign cost leakages, right type of media campaign for suitable industry/sector at right time with high success probability. Marktine’s disciplined campaign measurement with data driven objective enable customers to achieve tangible success and long term impact of their marketing programs
Social Media Analytics
Marktine’s primary focus is CUSTOMER, our client servicing is very much PERSONA based, finally we deliver Customer PERSONALIZATION. Social media is the best platform to know your customers, to reach your customers, engage them actively with actions, finally achievement in the form of business growth. Social media analytics help to understand, analyse and decide to take right action across the buyers’ journey.
There are decillions of unstructured data across social media platforms in the form of text, images, videos and voice formats, while it’s difficult to read this data in structured form followed with insightful actions based on the data. Marktine handle this data through big data analytics and various social media analytics methodologies. Through social listening we scan through huge unstructured social conversations in various available forms, which talks about brand, customer likes & dislikes, competitors, customer behaviour and website traffic and engagement. We enable our brands’ for desired business growth by competent social content development, campaign ready algorithm for tracking and performance measurement, customer engagement and lead generation and continuous critical analysis on business trends
Marktine maintains huge social community for influencer engagement and marketing across sectors and industries. We have expertise on affiliate marketing through best affiliate networks across globe
Marktine offers novel and ingenious business solutions through Data Driven Marketing stratagem powered by data, science and technology. Our solutions are tailor made to customer’s behavioral patterns, well matched and suited to newest technology.